The E-Myth Revisited BookCLUB

An instant classic, small business consultant and author Michael E. Gerber shares how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

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Gerber walks you through the steps in the life of a business – from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed – and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

Kickoff & Overview: Mar. 3, at 5:30 pm 

First Half Review: Mar. 17 at 5:30 pm

• Discuss biggest takeaways and reactions. 
• How can we apply it to our business and life?

Second Half Review & Recap: Mar. 31 at 5:30 pm

• Discuss biggest takeaways and reactions
• How can we apply it to our business and life?

If purchasing a BookCLUB Pro ticket, please include your address in the order form so you can receive a copy of the book.