Start With Why BookCLUB

In our first session, we'll kickoff Start With Why by Simon Sinek. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on Start With Why—the third most popular TED video of all time.

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People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it. Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Kickoff & Overview: Feb. 3, at 5:30 pm 

First Half Review: Feb. 17 at 5:30 pm

• Discuss biggest takeaways and reactions. 
• How can we apply it to our business and life?

Second Half Review & Recap: Mar. 3 at 5:30 pm

• Discuss biggest takeaways and reactions
• How can we apply it to our business and life?

If purchasing a BookCLUB Pro ticket, please include your address in the order form so you can receive a copy of the book.